Welcome to Primary Sales Australia

Primary Sales Australia has been empowering Broadacre farmers since it opened its doors in 1985. With a headquarters in Perth and sales offices in Dubbo, NSW, Adelaide, SA, and Bendigo, VIC, they’ve built a strong network of independent machinery dealerships across Australia, ensuring easy access to their innovative products. Their engineering and sales staff stay at the forefront of agricultural advancements, attending conferences, research field days, and engaging in projects to keep up with the latest trends. This enables them to engineer products specifically tailored to Aussie conditions based on the newest research, constantly pushing for better agricultural systems. But what sets them apart is their close-knit relationship with farmers and inventors. They’re always chatting, brainstorming, and collaborating to create new products and solutions that genuinely make a difference in the farming community.


Company Engineering and Sales staff maintain a watch on the latest from the research community through attendance at conferences, research field days and involvement in projects. This ensures Primary Sales Australia remains up to date on new directions for agricultural systems development so that products can be engineered to suit Australian conditions based on the new research.

The Company’s driving philosophy is to constantly maintain its relevance to the needs of a progressive grain growing industry – This has supported the Companies existence and growth for nearly three decades so far with life at the leading edge continuing to motivate the team.


Majority of Primary Sales products and parts are made in our WA production warehouse. By a great team of production staff, working on CnC machining, welding, painting, fitting and more.

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