History of Primary Sales

History of Primary Sales

Just as most highly motivated companies have begun, Primary Sales Australia was born out of necessity with the excitement of developing long-needed products (and the satisfaction of strong market support for them) serving to foster a continuing drive aimed at meeting further needs of the market.

It all began with a predecessor company, Fabcast Foundry & Engineering (W.A.) Pty. Ltd. first exploring the possibilities for development of the (then radical) idea of casting tillage points from a wear-resistant alloy rather than simply press-forming them from sheet steel.

All manner of design and manufacturing difficulties presented themselves at the time, as did problems uncovered in the field, however the belief in the need was strong and the concept was tenaciously pursued until a range of designs began to make significant inroads into the traditional market for steel points.

At last there was an alternative, and a cost-efficient one, in that for perhaps 3 times the price of a traditional point, the farmer could look forward to something in the order of 5 or up to 10 times the wear life – and avoid all the downtime involved in worn steel point changes.

By this time, the “team” was inspired and a further problem-solving idea began to take form. Their involvement in the market had taught them of the physical and financial losses which occurred when the somewhat then new “open-front” harvesters were put into Australia’s average 5 to 15 bag (15 to 45 bushel) wheatbelt crops.

As a result, the “thinking caps” went on and they devised a new design of knife guard which took the form of a “double-cut” 4-finger version but with each finger possessing an engaging means on the underside to allow attachment of a plastic extension finger. The extensions were provided in a choice of widths to vary the gap between each other, just as was done with the traditional comb (“closed”) front.

The outcome in the field proved to be a major “eye-opener” in terms of making farmers realise just how much of their profit had been previously left behind on the ground simply because it had been viewed until then as “unavoidable” losses.

Although a significant proportion of Fabcast’s business was industrial in nature including such products as hydraulically operated truck-mounted waste compactors, the main focus remained with agriculture.

This included a wide range of cast front, rear and wheel tractor weights from the foundry and from the fabrication division, a range of hydraulically operated twin and triple towing hitches which were highly popular with farmers at the time for the fact that two or three combine seed drills could be utilised by one tractor and one operator to sow many more acres per day than individually towed drills.

The fabrication division also produced a large amount of dual wheel extensions for tractors and a range of sundry items, again mostly for agricultural use.

back to top