About Us

Welcome to Primary Sales Australia

When Primary Sales Australia first opened its doors for business back in October 1985, the staff had barely two product lines to focus upon; their range of wear-resistant tillage points and the various models of “Adapt-a-Gap” harvester knife guards and extension fingers.

Over two decades later the Company has developed into the nation’s most comprehensive supplier of tungsten carbide-tipped tillage tools and tillage equipment (for both conventional and conservation farming methods), associated bolt-on fertiliser and seed delivery systems, replacement high-breakout force tines for machinery upgrades to direct-drilling capacity, press wheel systems, a complete range of harvester cutterbar knife guards with a well-developed choice of snap-on extension finger options and the well-known “Vibra-Mat” live header platform mats.

In more recent years, Primary Sales Australia has begun manufacture of state-of-the-art “Primary Precision Seeder” implements in a range of sizes, incorporating engineered features which embody the latest in agronomic research and thinking and which also puts this product at the forefront of relevance to farming’s best interests.

With its Head Office and the majority of the manufacturing facilities based in Perth, a distribution office and warehouse in Dubbo, N.S.W. and more recently, full-time servicing from Adelaide, the Company has established efficient product availability through an Australia-wide network of independent machinery dealerships and merchandise outlets.

On-line product expertise is maintained at all three Company locations through either telephone, fax or email facilities to meet the technical enquiries from this sometimes very involved area of a farmer’s interests.

Company technical staff maintains a continuing watch on the latest from the research community through attendance at conferences, research field days and involvement in projects. This ensures Primary Sales Australia remains up to date on new directions for agricultural systems development so that the engineering development work can be undertaken to quickly follow newly proven theory.

The Company’s driving philosophy is to constantly maintain its absolute relevance to the needs of a progressive grain growing industry – it has given the Company strongly supported reasons for its existence and growth for nearly two decades so far and with life at the leading edge continuing to motivate the team, this philosophy is set to continue.